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Distributed by Turkey's Inter Medya and produced by TIMS&B, "Bitter Lands "has now reached over 70 countries worldwide. In Italy, "Terra Amara" has reached a great amount of viewership across daytime and prime-time slots.

Branco, previously country manager for WBD in France, Benelux, and Africa, will take on his new role at the TF1-owned company in April. 

The channel marks the debut of the popular entertainment show on advertising-supported streaming TV in the UK, giving advertisers a unique opportunity to appear alongside the BAFTA-winning show.

This makes it the world's first broadcaster to transmit its main TV channel in Ultra High Definition on DTT, covering its entire national territory. Free-to-air, without subscriptions, and available to all citizens.

BHP specializes in creating and co-financing original IP across non-scripted content, scripted entertainment, and brand-funded programming for all major regional and international platforms.