The platforms invest billions into building local content, while keeping India prices low to global viewers. Netflix intends to spend 30 billion rupees ($400 million) in 2019 and 2020
The service has had successful launches across the globe, including the U.S., India, and other parts of Europe, with more than 50 million subscriptions by 9th April. This launch will cover Western and Northern Europe.
The deal includes a localized version of its scripted format ‘Black Widows’ created for Indian audiences and is the latest in a long line of recent scripted format deals from NENT Studios UK’s drama catalog.. The show is due to premiere on ZEE5 this year.