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As part of the partnership, ProTV will air 1,250 hours per year of TelevisaUnivision's globally acclaimed telenovelas on Acasă, ProTV's drama channel operated by Central European Media Enterprises.

New content featuring CoComelon characters and Sanrio characters such as Hello Kitty and Cinnamoroll to debut in early 2026, with additional collaborations to follow.

"Nuremberg, The Trial of the Century" produced by KM and Dreamtime and "Egypt Decoded: Raiders of the Lost Pharaohs" from Pernel Media join the company lineup.

Daily social video viewership across the Nordics surpassed seven million people in spring 2025—up nearly 30% year-on-year—cutting into local players' online viewing share to under 30%, according to Mediavision.

With a projected increase of over 14 million monthly active users, ViX is set to outperform Netflix, Disney+, and Prime Video in year-over-year growth across the Americas, fueled by its bilingual content mix and dominant position in Spanish-speaking markets.