The Finnish adventure reality format is adapted by Helium Pictures and sees teams of everyday Australian heroes race against time in a high-stakes search-and-rescue operations.
This marks the format’s fourth international adaptation, following a successful recommission in Denmark, and strong launches in Belgium and the Netherlands earlier this year.
British executive Katie Breslau will join as Head of Acquisitions for the UK & Ireland, while Alessandro Volpato has been appointed to the same role for Italy.
The presentation will offer an inside look at how Mattel is evolving its 80-year legacy through bold storytelling, cross-platform franchise development, and major creative partnerships.