The purpose of the agreement is to create a new form of using audience data for advanced TV and premium video advertising. With Blockgrpah, media companies can now assist marketers form insights across their collective platforms.
AT&T agreed upon a set of distribution deals for HBO Max with Charter and YouTube TV, and AT&T’s pay-TV services. Warnermedia has set a goal to reach 75 to 90 million global subscribers, 50 million of them in the U.S. by 2025.