The three distributors are the founding members of the “On Addressability initiative,” which is intended to accelerate the industry’s ability to deliver attainable solutions to marketers.
The purpose of the agreement is to create a new form of using audience data for advanced TV and premium video advertising. With Blockgrpah, media companies can now assist marketers form insights across their collective platforms.
AT&T agreed upon a set of distribution deals for HBO Max with Charter and YouTube TV, and AT&T’s pay-TV services. Warnermedia has set a goal to reach 75 to 90 million global subscribers, 50 million of them in the U.S. by 2025.