The deal was brokered on behalf of ITV Studios by Augustus Dulgaro, EVP Sales Asia Pacific, and Zoe Tsui, Head of Content & Format Sales Greater China.
Omdia’s latest consumer survey revealed TikTok surpassed 1.9 billion monthly active users globally, including 145 million MAUs in the USA, and amassed $63.3 billion (including China) in video revenues.
Mezzo titles are offered under SVOD and TVOD, allowing subscribers and users to choose from a vast selection of opera houses, festivals, classical music, jazz and dance content.