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The deals, which include a brand-new e-commerce site, new apparel ranges from Dolls Kill, multiple fan-focused activations, location-based events in China and a previously announced global partnership with leading lifestyle retailer Miniso, will be discussed during the Brand Licensing Europe in London, scheduled to take place from 4-6 October, and the China Licensing Expo in Shanghai 17-19 October.

The event, scheduled to take place on 16-19 October, will highlight the country's current co-production, acquisition and distribution activities and opportunities

The launch follows the agency’s recent expansion across APAC, including new offices across Seoul, Taipei, Manila, Bangkok, Mumbai and Singapore. In correlation with the launch, new China deals brokered for "Peanuts," "Teletubbies" and "In the Night Garden."

China will account for 39% of the region’s total revenues by 2029, reflecting a decrease from 47% in 2023 as other countries grow at a faster rate.

All3Media International has appointed a new VP Sales in its Asia-Pacific office, as Tony Ziran Tang joins to handle sales and co-productions of the company’s portfolio in China, Korea and Japan.