Search results for connected
1 NOV 2023
Data
USA: New strategies are getting the most out of CTV advertising
Time spent with connected TV (CTV) by US adults will be within one hour of linear next year, at 2 hours and 3 minutes (2:03) and 2:48 per day, respectively, according to our forecasts.
18 SEP 2023
Data
Streaming broadens the role of the TV manufacturers in the Nordics
According to Mediavision’s latest report, 70% of the Nordic households today have a paid streaming service, and as many as 75% of the Nordic households now have a TV set connected to the internet.
16 AUG 2023
Data
Connected TV ad spend set to hit US$26 billion in 2023 in the United States
Connected TV (CTV) ad spend is increasing as viewers and advertisers migrate away from linear broadcast television, and should reach US$25.9 billion globally by 2023, according to WARC Media Global’s latest report.
26 JUL 2023
Streaming
FIFA+ reaches landmark expansion across connected TV and FAST channel platforms
FIFA has announced a ground-breaking expansion of FIFA+ as it becomes available on five new connected TV apps and five new FAST channel platforms.
25 JUL 2023
Data
51% of CTV device owners engage in commerce-related activities through their TV
New research from Parks Associates shows that 51% of connected TV (CTV) device owners in the United States, roughly 44 million households, engage in commerce-related activities on their TV today.