As TV viewing has moved to streaming, the demand for internet connected TVs has grown rapidly into today being the norm. According to Mediavision’s latest report, as many as 75% of the Nordic households now have a TV set connected to the internet. Most TV manufacturers are also moving closer to content, either through their own services or through the supply of content from others. This will likely mean further increased competition going forward, Mediavision forecasts.
Furthermore, the study reveals that 70% of the Nordic households today have a paid streaming service. Over some time now, this has also spurred the demand for internet connected TVs. From the households in the region which have at least one TV set with internet connection, they might either use an external device such as Apple TV, Google Chromecast etc, or apps integrated into the TV set itself. The transition into streaming has clearly pushed the demand for these products in general.
“We now see a large majority of Nordic households having smart TVs. This has also enabled more actors, like the TV manufacturers, to be involved in the content and aggregation business. Manufacturers like LG, Phillips, Samsung etc are today providing content services to consumers. This will likely increase competition going forward, both over viewers and advertisers,” commented Fredrik Liljeqvist, Senior Analyst at Mediavision.
Mediavision analysis shows that it is especially the uptake of built-in, integrated, connections that grow the fastest. Almost all newly produced TVs have the possibility of built-in internet connections. This has also implied a declining demand for external media centers. This is concluded in Mediavision’s new “Consumer Device” report.
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