The total Nordic video market is expected to reach €9.8 billion for the full year of 2023. The total market has grown 2% yearly over the past four years, according to Mediavision’s latest report.
According to Mediavision’s latest report, 70% of the Nordic households today have a paid streaming service, and as many as 75% of the Nordic households now have a TV set connected to the internet.
Online video in Finland is on the rise. During this spring, subscribing SVOD households have passed 1.5 million, corresponding to a penetration of 61%, according to Mediavision’s latest report.