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Over the past 12 months, more than two million new subscriptions have been added to the market, representing just over 30% growth. In total, Swedish households now have over nine million streaming subscriptions.

Mediavision’s latest analysis of the Swedish TV and streaming market notes that the number of paid streaming subscriptions reached a new record last year, with newer services gaining market share in particular.

Data from Mediavision revealed Gen Zers are spending more of their time consuming social media content.

According to Mediavision, more than 3 million SVOD subscriptions are shared in the region, with a small decrease in the last year.

A study by Mediavision revealed that, although the market is saturated, there are signs of change ahead that could help reignite consumer interest.