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Accounts sharing remains a strong trend in the Nordics 6 MAY 2024

Markets

Accounts sharing remains a strong trend in the Nordics

According to Mediavision, more than 3 million SVOD subscriptions are shared in the region, with a small decrease in the last year.
Denmark: HVOD, live sports and password crackdown to boost streaming’s growth 24 APR 2024

Markets

Denmark: HVOD, live sports and password crackdown to boost streaming’s growth

A study by Mediavision revealed that, although the market is saturated, there are signs of change ahead that could help reignite consumer interest.
Sweden: Great interest in ad-supported streaming subscriptions 20 FEB 2024

Data

Sweden: Great interest in ad-supported streaming subscriptions

A research by Mediavision revealed that Swedish users are keen on subscribing to cheaper ad-supported subscriptions for streaming services.
The Nordic video market is approaching 10 billion in revenue 19 DEC 2023

Streaming

The Nordic video market is approaching 10 billion in revenue

The total Nordic video market is expected to reach €9.8 billion for the full year of 2023. The total market has grown 2% yearly over the past four years, according to Mediavision’s latest report.
Paid streaming services are now found in almost 70% of the Swedish households 15 NOV 2023

Data

Paid streaming services are now found in almost 70% of the Swedish households

Today, close to 70% of the Swedish households have at least one SVOD service, according to Mediavision’s latest report, which also notes that a subscribing household on average pay for 2.5 services.