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Mediavision’s latest analysis shows that 60% of Finnish households now subscribe to at least one paid streaming service. Netflix leads with 800K subscribers, but competition from Disney+ and Prime Video intensifies.

The companies claim that these operators are enabling illegal IPTV services to access their copyrighted content. The widespread use of illegal TV services poses a major challenge for the Swedish media market. Mediavision's data shows that at the end of 2024, over 700,000 households in Sweden were paying for such services—a new record and a significant increase compared to spring 2024.

Mediavision’s latest analysis of the Swedish TV and streaming market notes that the number of paid streaming subscriptions reached a new record last year, with newer services gaining market share in particular.

Data from Mediavision revealed Gen Zers are spending more of their time consuming social media content.

Mediavision data showed that this segment experienced significant growth throughout 2024.