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Mediavision forecasts 12% streaming growth offsetting traditional TV decline, pushing total Nordic market revenue to €10.7 billion in 2025.

Mediavision reports traditional TV now accounts for just 30% of total video viewing, while social video captures 20% and dominates among viewers aged 15–34.

The number of paid streaming subscriptions surpassed 9.5 million in Q2, with ad-supported subscriptions being a key driver of growth, as presented in Mediavision’s latest analysis of the Swedish market.

Daily social video viewership across the Nordics surpassed seven million people in spring 2025—up nearly 30% year-on-year—cutting into local players' online viewing share to under 30%, according to Mediavision.

New report from Mediavision highlights continued growth driven by ad-supported and bundled streaming services.