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According to Mediavision, 25% of all 15-74-year-olds in the Nordics downloaded or illegally streamed films, series or live sports in the last month, 400,000 more than the previous month.

According to Mediavision, more than 3 million SVOD subscriptions are shared in the region, with a small decrease in the last year.

A study by Mediavision revealed that, although the market is saturated, there are signs of change ahead that could help reignite consumer interest.

A research by Mediavision revealed that Swedish users are keen on subscribing to cheaper ad-supported subscriptions for streaming services.

The total Nordic video market is expected to reach €9.8 billion for the full year of 2023. The total market has grown 2% yearly over the past four years, according to Mediavision’s latest report.