The Nordics: 5 million users consume pirated content

According to research by Mediavision, 25% of all 15-74-year-olds in the Nordics say they have downloaded or illegally streamed films, series or live sports in the last month. This means that there are roughly 5 million pirates in the Nordics, which is about 400,000 more than the previous year.

Despite efforts by several actors to limit piracy, illegal consumption of films, series and live sports is growing in most Nordic markets. In addition, an increasing number of households choose to subscribe to illegal TV services, so-called illegal IPTV (Internet Protocol Television). There are currently around 1.3 million households in the Nordics that pay to gain illegal access to thousands of TV and streaming services this way. That is an increase of 16% compared to last year.

“Piracy remains a problem in the Nordics. Financial pressure on households combined with generally increased prices for legal alternatives are factors that have likely contributed to growth,” commented Natalia Borelius, analyst at Mediavision.