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The Nordics: 5 million users consume pirated content 28 MAY 2024

Markets

The Nordics: 5 million users consume pirated content

According to Mediavision, 25% of all 15-74-year-olds in the Nordics downloaded or illegally streamed films, series or live sports in the last month, 400,000 more than the previous month.
High interest and willingness to pay for Nordic content 20 JUN 2023

Data

High interest and willingness to pay for Nordic content

This interest is also obvious in households subscribing to a paid streaming service, SVOD. Half of the Nordic SVOD households say they are willing to pay extra for a bigger supply of local movies and series.
Piracy increased in Sweden for the second year in a row 31 MAY 2023

Data

Piracy increased in Sweden for the second year in a row

According to figures recently published by Mediavision, illegal downloading and streaming of films and series have increased in Sweden for the second straight year.
The appetite for Nordic video content keeps growing during the holidays 22 DEC 2022

Data

The appetite for Nordic video content keeps growing during the holidays

The appetite for Nordic content is increasing during the holidays, although the demand for local content is higher than the supply, according to Mediavision.
About 3.4 million consumers access to pirate content in the Nordics 3 JUN 2022

Data

About 3.4 million consumers access to pirate content in the Nordics

Piracy still poses a problem to the video industry in the Nordics. In fact, according to new figures from Mediavision, the number of pirates in the region has even increased compared to last year.