Over 1.5 million Nordic households have access to illegal IPTV

Piracy is a widespread problem and a major challenge for the Nordic media market. An increasing number of households in the Nordics pay for so-called illegal IPTV, i.e., access to unauthorized TV services via the internet. In the spring of 2025, over 1.5 million households in the region subscribe to such services. This marks a new record and a significant increase compared to the spring of 2024.

Illegal IPTV refers to paid services that provide illegal access to thousands of TV channels and streaming services at a low cost via the internet. Over 1.5 million households in the Nordic region have access to such services in spring 2025. This represents an increase of 200,000 households, or +16 percent, compared to spring 2024. Mediavision can thus confirm that piracy remains a major issue for the industry.

The household penetration of illegal IPTV is lower in Finland compared to the rest of the Nordics. In Denmark, Norway, and Sweden, uptake among households is equally high.

"Piracy continues to pose a serious threat to the industry, especially regarding illegal IPTV," comments Adrian Grande, Senior Analyst at Mediavision. As illegal IPTV keeps growing, it is encouraging that the issue is on the agenda, but it is also clear that action is needed to tackle the problem.