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Today, close to 70% of the Swedish households have at least one SVOD service, according to Mediavision’s latest report, which also notes that a subscribing household on average pay for 2.5 services.

According to Mediavision's Q3 analysis of the Swedish market, despite a weaker economy, household media spend has increased by six percent compared to the same period last year.

According to Mediavision’s latest report, 70% of the Nordic households today have a paid streaming service, and as many as 75% of the Nordic households now have a TV set connected to the internet.

Almost half of everyone with a SVOD subscription in Sweden shares at least one subscription with someone outside the household. If sharing was stopped, the SVOD market could potentially grow up to 16%, according to Mediavision.

The TV market will be held from June 10 to 13 2024, again at the traditional Dubrovnik Palace Hotel.