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Mediavision’s analysis of the first quarter of 2022 shows that paid video streaming services have now reached maturity, following a decade of consistent growth.

In the fall of 2021, Mediavision recorded a +30% Nordic growth for TikTok year-on-year – the biggest relative growth of all services in the region.

According to a survey conducted by Mediavision in the Nordic countries, 73% of the respondents believe that one or several actors could challenge Netflix’s leadership in the market before 2025.

During 2021, Tiktok has had a huge global impact, and the Nordic video market is no exception. The Chinese platform is now a real challenger to several of the already-established services, both in reach and share of viewing, according to Mediavision.

Revenues from standalone SVOD subscriptions amounted to approximately 5 billion SEK for the full year of 2021, hitting a new record, according to Mediavision’s analysis of the Swedish streaming market for the fourth quarter and full year of 2021.