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For the fourth consecutive year, Mediavision has asked stakeholders in the Nordic media industry to share their view on the future development of the Nordic market.

As many as 3 million SVOD subscriptions in the Nordics are currently accessed using another household’s subscription, according to Mediavision's latest analysis of the Nordic TV and streaming market.

The appetite for Nordic content is increasing during the holidays, although the demand for local content is higher than the supply, according to Mediavision.

Household penetration for SVOD in Denmark now stands at 66%, which is higher than in any other Nordic country, and growth year-over-year amounts to 8%, according to Mediavision.

There are approximately 17 million SVOD subscriptions on the Nordic market, distributed over slightly more than seven million households. If today’s customers were to decide, a little more than four million would be converted into cheaper subscriptions with advertisements.