After a clear slowdown last year, during the first quarter of 2023 growth was again noted for SVOD streaming services in Sweden, according to Mediavision’s latest analysis.
Mediavision latest report shows that Swedish households' interest in paying for media, for example through subscriptions, continues to increase despite the economic decline.
The UEFA Champions League contracts in the Nordics expire next year, and the next cycle of broadcasting rights is up for negotiations, Mediavision analyzed in its latest report.
Close to 30% of Swedish households have rented or bought TVOD content an average month in 2022, marking a new record for the segment in Sweden, according to Mediavision.