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The musical premieres as part of a licensing agreement with global content distributor SOMOS Distribution.

Under Savvides’ tenure, SBS doubled its digital engagement, launched NITV as a free-to-air channel, and reached nearly 90% of Australians monthly across platforms, according to the broadcaster.

Channel 4’s Generative AI Solution, fully launching later this year, is part of the broadcaster’s Fast Forward strategy to accelerate digital opportunities for advertisers.

Culture, Media and Sport Committee had recommended a levy on streamers like Netflix and Disney+ to fund British content, citing a potential £50 million annual boost, but ministers conclude it is unnecessary given current market health.

He brings a wealth of experience in audience development and digital content strategy - both as a YouTube creator himself and a Channel Manager for a number of major entertainment brands.