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It is based on the audiovisual piece of the campaign “Spain, Where Talent Ignites”. It´s an online game that allows players to rediscover the story of the fashion film starring Berta Prieto, Karla Sofía Gascón, Bárbara Lennie, JA Bayona, Albert Serra, Omar Ayuso and Miguel Herranz.

Both executives will join forces onstage at the IET Savoy Place in a special ‘in conversation’ fireside as part of the inaugural of the market.

The series will be streamed on Warner Bros. Discovery's platform Max in Spain and Portugal. It will air at the same time on RTP and Televisión de Galicia (TVG), which are the public broadcasters of Portugal and Galicia, Spain's north-west region.

Freely's launch in April marked the first time all four of Britain's public service broadcasters joined hands to set up a streaming service, as they look to future-proof live TV in the age of streaming. Freely offers 70,000 hours of on-demand content, more than any other major streaming platform in Britain.

Scheduled as a fireside chat in the Grand Auditorium of the Palais des Festivals on October 21, the keynote is part of the “C-Suite Conversations” series, which is being held during the market's opening afternoon in collaboration with Variety.