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Netflix, Disney+, and Amazon Prime Video each invested over €2B in 2024, accounting for more than 80% of global streamers’ €8.5B outlay—34% of total spending on European originals.

The streamer expands its local slate with “Straight to Hell,” “Did Someone Happen to Mention Me?” and “Steel Ball Run: JoJo’s Bizarre Adventure,” strengthening its investment in Japanese drama, comedy, and anime.

In Q2 2025, 69.7% of UK households—20.6 million homes—had access to an SVOD service, with Netflix (59.6%) and Prime Video (46.6%) leading and ad‑tier subscriptions rising notably, according to Barb data.

Subscription-based viewing grew 26% year-over-year despite an 18% price hike, as HBO Max's entry via BluTV and Netflix’s local dominance reshape competition.

Top executives from Amazon, Netflix, Warner Bros. Discovery, BBC Studios, and more will guide NATPE’s long-term strategy, following a successful Budapest edition that drew 750+ delegates from over 65 countries.