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Information from Hub Intel revealed that, while securing a rich content library remains pivotal, companies often underestimate the power of how they design the experience.

According to the research by Insider Intelligence, the competition in the streaming sector is leading to a more cost-effective CPM.

Set for March 21st, the summit will be devoted to artificial intelligence and its dazzling development, with the theme: "Gen AI, the technology we'd love to like".

According to Insider Intelligence's latest report, the CTV business is projected to grow 22.4% to reach a total of $30.10 billion in 2024.

ZDF Sparks GmbH, a company of the ZDF Studios Group, will commence operations as an AI agency in Berlin on February 1, 2024. The proven AI expert Pirita Pyykkönen-Klauck will take over the management of the company.