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ITV reported £887 million in total external revenue for Q1 2025, with 95% of ITV Studios’ annual revenue already secured. Digital viewing on ITVX rose 16%, driving a 14% increase in digital advertising revenue.

"A Party To Die For" is a format by ITV Studios Netherlands and Talpa Studios. The format is distributed internationally by ITV Studios.

As creative director, Eilenberg will oversee the creative direction of ITV America, the place he helped shape into a powerhouse of unscripted storytelling during his 2018-2022 tenure as chief creative officer. Eilenberg will work closely with ITV America CEO David George, to whom he reports; ITVA President Adam Sher; and Chief Business Officer Danielle Bibbo.

Cuba Pictures will become a label within Vice Studios, expanding the company’s successful UK scripted content business. The acquisition of Cuba Pictures follows Vice Media’s distribution deal with ITV Studios and recent acquisition of London Alley Entertainment, which combined with Pulse Films, creates one of the world’s largest commercials and music video production studios.

A full takeover of ITV would probably mean that Banijay would look for third-party investors to support the deal, according to the Financial Times. The discussions with ITV are at a very early stage with no guarantee that it will progress to any deal, according to its sources.