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The series will premiere in the Nordics in 2025. Fifth Season will distribute it globally outside of the Nordics.

This is the first time that the channel will have a presence in Western Europe, specifically in Sweden, Norway, Denmark and Finland trough out the pay-tv operator Allente.

Nordic online video viewers’ demand for local content grew in the fall of 2023 compared to the same period in 2022. Local fiction and entertainment now account for 25 percent of all online viewing on curated on-demand content.

The beloved classic “The Scarab Flies at Dusk” is being adapted for the screen with filming commencing in May 2024. The drama will be produced by Nordic Drama Queens, a Fifth Season backed company.

Viaplay Group has extended its exclusive rights to show UFC, the world’s leading mixed martial arts (MMA) organization, in four Nordic countries in a new multi-year agreement.