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The 2024 Olympics could be the most watched televised event in eight years 16 JUL 2024

Forecasts

The 2024 Olympics could be the most watched televised event in eight years

A research by eMarketer forecasted the event could surpass the last two Summer Olympics, celebrated in Rio and Tokyo, which each reached over 3 billion viewers.
Samsung TV Plus partners with MLB, PGA Tour, F1, and ONE Championship 2 MAY 2024

Deals

Samsung TV Plus partners with MLB, PGA Tour, F1, and ONE Championship

New performance-driven advertiser solutions unveiled to include direct access across CTV and Mobile Ad inventory where users get news and Olympics content.
The Winter Olympics boosted Discovery+ figures in Europe 15 FEB 2022

Streaming

The Winter Olympics boosted Discovery+ figures in Europe

The streamer's offering, featuring 11 national productions and coverage in 19 languages, has helped the games' views exceed PyeongChang 2018. Only four days after the games kicked off, linear television shares in the Nordics have also performed well.
Abacus Media and Night Train globally distribute "The Scream" doc 4 FEB 2022

Distribution

Abacus Media and Night Train globally distribute "The Scream" doc

The documentary feature commissioned by SKY documentaries tells the story of the iconic paint, Edvard Munch’s "The Scream", stolen during the 1994 Winter Olympics in Norway.
The Tokyo Olympics powered an increase in profits for NBCUniversal 29 OCT 2021

Data

The Tokyo Olympics powered an increase in profits for NBCUniversal

The Tokyo Olympics powered an increase in profits and revenue for Comcast’s NBCUniversal’s media business during the third quarter of the year, despite larger losses from its Peacock streaming service.