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The Italian company brings viewers a curated selection of the most popular programs from Italy’s leading generalist channels, Canale 5, Italia 1, and Rete 4.

The eleventh edition of the market returns to Rome from October 6 to 10, 2025 with a full program and multiple activities.

The new titles span family-friendly factual entertainment, engaging documentaries, innovative formats, scripted comedies, and trusted children’s programming.

Lisa Holme joins from Warner Bros. Discovery and Hulu on September 8 to oversee Roku Media’s original programming, acquisitions, sports, brand and studio content, as well as emerging verticals and tech innovation.

Lindström will be responsible for setting and implementing the strategic direction for content strategy, as well as leading programming and scheduling operations for the company's channel portfolios in Norway, Sweden, Denmark, and Finland.