The expanded deal will see the continuation of hit Stan exclusives and will also bring an extensive catalogue of iconic Sony Pictures Television series and global blockbuster films to Stan.
Carriere will now oversee key growth areas across the group, including Fremantle Sport, Branded Content & Licensing, Live Events, monetization of Music Rights & Deep Library, while continuing to lead our Global Strategy.
TV advertising is projected to rise 1.2% to €3.74 billion, while streaming and VOD will see a 6.9% increase to €1.7 billion. Digital audio leads audio growth at 4.4%, reflecting shifting advertiser priorities.
The agreement sees Banijay France and its entity, KM, lend their production expertise to Le Média Positif to amplify the stories of changemakers and local initiatives dedicated to driving social progress.
According to "The Big Shift 2025" report by LG Ad Solutions, 69% of UK and 71% of Canadian viewers now prefer free ad-supported content, with over 20% canceling paid subscriptions. Advertisers are seeing strong returns, with up to 40% of viewers taking direct action after seeing a CTV ad.