Amagi’s 15th Global FAST Report shows 84% of managed live events were sports in Q1 2025, with 67% of U.S. viewers streaming live events and 47% willing to trial paid services if offered a free live event.
The new direct-to-consumer platform will feature over 20,000 live events annually, debut with a $29.99 monthly plan, and integrate personalized features such as live stats, fantasy, and betting.
The MMA franchise has amassed over 5.2 million television minutes viewed and 3 million impressions on YouTube in just five events, following its pivot from linear distribution after reaching 1 billion minutes viewed on Univision in 2023.
The much-anticipated pilot episode captivated audiences nationwide and recorded a solid 12.1% TV Household rating with 61.3% audience share, according to data from the Nationwide Urban TV Audience Measurement (NUTAM) by research firm Nielsen Philippines.