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United States: Smart TVs pass the 200 million milestone 11 APR 2023

Data

United States: Smart TVs pass the 200 million milestone

Homes in the United States now own an estimated 204 million smart TV sets, continuing smart TVs’ growth in presence and in use, the fifth annual wave of Hub Entertainment Research’s “Connected Home” study reveals.
United States: Smart TVs account for half of all OTT TV viewing 7 APR 2023

Data

United States: Smart TVs account for half of all OTT TV viewing

Adult SVOD viewers in the United States spend half their streaming TV time watching apps on smart TVs, up from 31% in 2015, according to Aluma Insights’ latest report.
Lionsgate+ launches on Samsung Smart Tvs in several global territories 31 JAN 2023

Streaming

Lionsgate+ launches on Samsung Smart Tvs in several global territories

The platform is now accessible to viewers across the UK, Ireland, and Latin America.
Viaplay Group secures multi-market device partnership with VIDAA 8 NOV 2022

Production

Viaplay Group secures multi-market device partnership with VIDAA

the Viaplay streaming service app will be pre-installed on all Hisense Smart TVs sold in Viaplay’s current direct-to-consumer markets and in North America, where Viaplay will launch in early 2023.
Why are TikTok and YouTube increasingly competing for CTV ad dollars? 29 AUG 2022

Data

Why are TikTok and YouTube increasingly competing for CTV ad dollars?

TikTok is looking to expand its connected TV ad presence, according to a new job posting, ramping up its battle with YouTube to bring short-form video to TVs and capture more revenues in that lucrative channel.