11 APR 2023

United States: Smart TVs pass the 200 million milestone

Homes in the United States now own an estimated 204 million smart TV sets, continuing smart TVs’ growth in presence and in use, the fifth annual wave of Hub Entertainment Research’s “Connected Home” study reveals.

11 APR 2023

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Homes in the United States now own an estimated 204 million smart TV sets, continuing smart TVs’ growth in presence and in use, the fifth annual wave of Hub Entertainment Research’s “Connected Home 2023” study reveals.

According to the report, almost eight in ten (77%) TV households say they own a smart TV, up from 66% three years ago. At the same time, well over a majority of all TV sets – six in ten (61%) – are now reported to be smart sets, up from 45% in 2020. Furthermore, TV homes report an average of 1.7 smart TVs per home. Using an estimate of about 120 million TV homes, this projects to US consumers owning 204 million smart TV sets.

At the same time, more people are using their smart TVs to stream: while not all smart TV sets are connected to the internet and used for streaming, most are. Overall, almost nine in ten (88%) smart TV homes regularly stream shows through their smart TV’s built-in capability. This proportion is substantially greater than seen in 2020, when just three in four owners were using their smart TVs to stream.

“Smart TVs will continue to account for an ever-larger slice of TVs, since almost all but the smallest TVs now have smart capabilities. Greater ownership of smart TVs – and use of more of them for streaming – creates compound growth, creating opportunities for streamers, advertisers, set manufacturers, and other stakeholders,”  commented David Tice, Senior Consultant to Hub and co-author of the study.

These findings are from Hub’s “Connected Home 2023” report, based on a survey conducted among 5.026 US consumers. Interviews were realized in February 2023 and covered consumer ownership of many types of media-related technologies.