Latest news of hub-entertainment-research
19 SEP 2025
Markets
Netflix’s Ad-Supported tier becomes a key growth driver as subscriber base triples in two years
According to Hub’s Q2 2025 TV Churn Tracker, 42% of Netflix subscribers now choose the Standard With Ads plan, up from just 14% in 2023, with the model proving especially successful among older, cost-conscious viewers.
13 AUG 2025
Markets
USA: Streaming bundles drive loyalty as consumers hit spending limits
Hub Entertainment Research’s 2025 “Monetizing Video” study finds the average U.S. household spends $83 a month on TV services, with 42% of bundle subscribers more likely to stay, while low price, binge access, and live sports remain key value drivers.
10 JUL 2025
Trends
Hollywood rethinks franchise strategy to combat audience fatigue and reignite growth
With streaming churn at 47% and only 29% of viewers sticking with most franchises, studios face mounting pressure to innovate content pipelines and deepen fan engagement, according to Hub Entertainment Research.
3 JUL 2025
Trends
USA: Smart TVs consumption grows in a fragmented landscape
Roku and FireTV gain market share as AI brings new hope for content discovery.
13 JUN 2025
Trends
Ad-averse viewers are powering AVOD growth
Nearly 40% of self-identified ad-intolerant viewers now accept ad-supported tiers—up from 26% in 2022—while one-third watch only ad-supported TV and rate ads as more useful and brand-influential than tolerant viewers.