Latest news of hub-entertainment-research
8 OCT 2025
Trends
Unfinished stories drive viewer retention in streaming’s post-window era
As churn climbs to 52% and binge viewing dominates, Hub’s latest research points to “open-loop” content strategies and discovery-first marketing as key to long-term audience engagement.
19 SEP 2025
Markets
Netflix’s Ad-Supported tier becomes a key growth driver as subscriber base triples in two years
According to Hub’s Q2 2025 TV Churn Tracker, 42% of Netflix subscribers now choose the Standard With Ads plan, up from just 14% in 2023, with the model proving especially successful among older, cost-conscious viewers.
13 AUG 2025
Markets
USA: Streaming bundles drive loyalty as consumers hit spending limits
Hub Entertainment Research’s 2025 “Monetizing Video” study finds the average U.S. household spends $83 a month on TV services, with 42% of bundle subscribers more likely to stay, while low price, binge access, and live sports remain key value drivers.
10 JUL 2025
Trends
Hollywood rethinks franchise strategy to combat audience fatigue and reignite growth
With streaming churn at 47% and only 29% of viewers sticking with most franchises, studios face mounting pressure to innovate content pipelines and deepen fan engagement, according to Hub Entertainment Research.
3 JUL 2025
Trends
USA: Smart TVs consumption grows in a fragmented landscape
Roku and FireTV gain market share as AI brings new hope for content discovery.