Latest news of hub-entertainment-research

USA: sports fans are willing to sign up to new platforms 26 FEB 2024

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USA: sports fans are willing to sign up to new platforms

These findings stem from a recent study undertaken by Hub Entertainment Research. The research suggests access to sports does indeed strongly influence viewers’ choice of platform.
How does Generation Z consume content? 30 JAN 2024

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How does Generation Z consume content?

Gen Z devotes as much time to gaming, social media, and non-premium video as they do to traditional TV and films, according to Hub Entertainment Research’s latest report.
Does content discovery still have room for improvement? 12 JAN 2024

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Does content discovery still have room for improvement?

Hub Entertainment’s annual “Conquering Content” study found viewers remain positive about the amount of video content they can choose from, even if finding it can sometimes be a challenge.
Preference for ad-supported streaming continues to rise 5 JAN 2024

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Preference for ad-supported streaming continues to rise

The latest 2023 results of Hub’s semi-annual “TV Advertising: Fact vs. Fiction” survey clearly show the trend of consumers opting for ads is not abating.
Which were the inflection points of the audiovisual industry in the last decade? 21 DEC 2023

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Which were the inflection points of the audiovisual industry in the last decade?

As part of its ten-year celebration, Hub Entertainment Research discussed important inflection points they have seen in the media space over the past decade.