Latest news of hub-entertainment-research
13 JAN 2025
Trends
AI in entertainment: Hype, hope, and hesitation
A new Hub Entertainment Research report highlights viewers' mixed emotions about AI, reflecting a landscape of excitement, optimism, and caution.
10 JAN 2025
Trends
USA: Streaming satisfaction grows despite decline in new content
A new report from Hub Entertainment Research revealed that satisfaction numbers are higher compared to the height of the pandemic in 2020.
11 NOV 2024
Trends
USA: “Peak TV” still delivering an abundance of favorite TV to watch
Research by Hub found that expanded licensing continues to offer viewers a consistent flow of fresh content to enjoy.
17 SEP 2024
Trends
USA: Major streamers are more likely to be the “first place” to watch TV
A new study by Hub Entertainment Research revealed that, after 5 years, the combined "Big 5" SVODs are more likely to be the "first stop" for 46% of viewers.
30 AUG 2024
Trends
USA: More than half of sports fan prefer streaming over network TV
A study by Hub Entertainment Research revealed that, despite being chosen by a quarter of sports fans, traditional TV still holds a perceived edge in delivering sports content.