hub-entertainment-research - Latest news

A plurality of TV homes have both a smart TV and a streaming media player (44%), more than those that have only a smart TV (25%) or only a streaming media player (14%), according to Hub Entertainment Research’s latest report.

A new battle to be the middleman between content providers and the viewer has erupted between the “OEMs” (original equipment manufacturers), Hub Entertainment Research noted in its latest report.

The biggest screen in the home is evolving, affecting not just viewer habits and expectations but the business plans of content providers and advertisers, according to Hub Entertainment Research’s latest study.

Although awareness of streaming platforms is almost universal, it is still difficult for many consumers to explain how a platform is different from its competitors, according to Hub Entertainment Research.

Hub’s inaugural “Battle Royale” study shows that the average US household consumes entertainment – video, music, gaming, podcasts – from almost 13 different sources, but only half of those sources are considered must-haves.