hub-entertainment-research - Latest news

Research 19 JAN 2023

Smart TV vs streaming media players: what do consumers prefer?

19 JAN 2023
A plurality of TV homes have both a smart TV and a streaming media player (44%), more than those that have only a smart TV (25%) or only a streaming media player (14%), according to Hub Entertainment Research’s latest report.

Research 28 SEP 2022

Is there a new battle among the major smart TV platforms?

28 SEP 2022
A new battle to be the middleman between content providers and the viewer has erupted between the “OEMs” (original equipment manufacturers), Hub Entertainment Research noted in its latest report.

Research 12 JUL 2022

Are viewers evolving along with their TV sets?

12 JUL 2022
The biggest screen in the home is evolving, affecting not just viewer habits and expectations but the business plans of content providers and advertisers, according to Hub Entertainment Research’s latest study.

Research 14 JUN 2022

How are streamers differentiating themselves from the competition?

14 JUN 2022
Although awareness of streaming platforms is almost universal, it is still difficult for many consumers to explain how a platform is different from its competitors, according to Hub Entertainment Research.

Research 26 MAY 2022

The average US household consumes entertainment from almost 13 different sources

26 MAY 2022
Hub’s inaugural “Battle Royale” study shows that the average US household consumes entertainment – video, music, gaming, podcasts – from almost 13 different sources, but only half of those sources are considered must-haves.