Latest news of hub-entertainment-research
28 JAN 2025
Trends
Social Video Beats Traditional TV for Young Viewers
Global platforms like YouTube or TikTok play an outsize role in the lives of young viewers at the expense of traditional premium TV.
13 JAN 2025
Trends
AI in entertainment: Hype, hope, and hesitation
A new Hub Entertainment Research report highlights viewers' mixed emotions about AI, reflecting a landscape of excitement, optimism, and caution.
10 JAN 2025
Trends
USA: Streaming satisfaction grows despite decline in new content
A new report from Hub Entertainment Research revealed that satisfaction numbers are higher compared to the height of the pandemic in 2020.
11 NOV 2024
Trends
USA: “Peak TV” still delivering an abundance of favorite TV to watch
Research by Hub found that expanded licensing continues to offer viewers a consistent flow of fresh content to enjoy.
17 SEP 2024
Trends
USA: Major streamers are more likely to be the “first place” to watch TV
A new study by Hub Entertainment Research revealed that, after 5 years, the combined "Big 5" SVODs are more likely to be the "first stop" for 46% of viewers.