Latest news of hub-entertainment-research

USA: Amazon Prime Video ad-tier is growing 7 MAY 2024

Trends

USA: Amazon Prime Video ad-tier is growing

Data from Hub Entertainment Research revealed that the launch of Amazon Prime Video’s ad-supported tier has shaken up the streaming advertising ecosystem.
USA: Smart TV ownership increases as new Apple headset moved the needle on new tech 11 APR 2024

Trends

USA: Smart TV ownership increases as new Apple headset moved the needle on new tech

A study by Hub Entertainment Research revealed that Smart TV ownership increased, though new techs are gaining terrain.
USA: sports fans are willing to sign up to new platforms 26 FEB 2024

Data

USA: sports fans are willing to sign up to new platforms

These findings stem from a recent study undertaken by Hub Entertainment Research. The research suggests access to sports does indeed strongly influence viewers’ choice of platform.
How does Generation Z consume content? 30 JAN 2024

Data

How does Generation Z consume content?

Gen Z devotes as much time to gaming, social media, and non-premium video as they do to traditional TV and films, according to Hub Entertainment Research’s latest report.
Does content discovery still have room for improvement? 12 JAN 2024

Data

Does content discovery still have room for improvement?

Hub Entertainment’s annual “Conquering Content” study found viewers remain positive about the amount of video content they can choose from, even if finding it can sometimes be a challenge.