hub-entertainment-research - Latest news

Research 13 SEP 2023

Live TV remains the top launch point for viewers, but SVOD is growing fast

13 SEP 2023
Live TV continues to be the most common default source for TV viewers, but its once commanding lead over SVOD platforms has shrunk drastically over the past five years, according to Hub Entertainment Research.

Research 15 AUG 2023

Why are smart TVs not just for television anymore?

15 AUG 2023
In its most recent study, “Evolution of the TV Set 2023,” Hub found three-quarters of smart TV owners have made use of one of seven specific “non-TV” features.

Research 1 AUG 2023

Why is advertising in streaming video a vital part of the ecosystem?

1 AUG 2023
Hub Entertainment Research's latest report refutes the notion that viewers strongly dislike ads, and provides clear evidence that advertising in streaming video is a vital part of the ecosystem.

Research 26 JUL 2023

Why have smart TVs become the home base for viewing?

26 JUL 2023
Not only are more consumers using the built-in connectivity of smart TVs to watch video, but half of smart TV owners say they use their set for streaming music or other audio content, according to Hub Entertainment Research’s latest report.

Research 25 JUL 2023

What is “quick churning” and why is it becoming more common among consumers?

25 JUL 2023
More than 40% of consumers say that they have signed up for a subscription just to watch one show and 42% say they have signed up for a new platform, then dropped it within the first six months, according to Hub Entertainment Research’s latest report.