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hub-entertainment-research stories on Señal News

Latest news of hub-entertainment-research

Hollywood rethinks franchise strategy to combat audience fatigue and reignite growth 10 JUL 2025

Trends

Hollywood rethinks franchise strategy to combat audience fatigue and reignite growth

With streaming churn at 47% and only 29% of viewers sticking with most franchises, studios face mounting pressure to innovate content pipelines and deepen fan engagement, according to Hub Entertainment Research.
USA: Smart TVs consumption grows in a fragmented landscape 3 JUL 2025

Trends

USA: Smart TVs consumption grows in a fragmented landscape

Roku and FireTV gain market share as AI brings new hope for content discovery.
Ad-averse viewers are powering AVOD growth 13 JUN 2025

Trends

Ad-averse viewers are powering AVOD growth

Nearly 40% of self-identified ad-intolerant viewers now accept ad-supported tiers—up from 26% in 2022—while one-third watch only ad-supported TV and rate ads as more useful and brand-influential than tolerant viewers.
Beyond Exclusivity: Why Streamers Are Struggling to Keep Loyal Viewers 21 MAR 2025

Trends

Beyond Exclusivity: Why Streamers Are Struggling to Keep Loyal Viewers

Hub’s Video Branding study found that more than a third of consumers (37%) signed up for a new streaming service in the past year to watch a specific show. But that number is declining, as original content production slows and shows struggle to break through the noise. Nearly the same share of viewers who say they plan to sign up for a service (27%) also say they plan to cancel one (30%).
Streaming identity crisis: viewers struggle to tell platforms apart 17 MAR 2025

Trends

Streaming identity crisis: viewers struggle to tell platforms apart

The most recent research from Hub confirms that streaming brands striving to deliver “something for everyone” are hard for consumers to differentiate. In the blurry landscape of scripted content, live sports have stood out as a key driver for new sign-ups and subscriber retention.