Latest news of david-tice
15 AUG 2023
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Why are smart TVs not just for television anymore?
In its most recent study, “Evolution of the TV Set 2023,” Hub found three-quarters of smart TV owners have made use of one of seven specific “non-TV” features.
26 JUL 2023
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Why have smart TVs become the home base for viewing?
Not only are more consumers using the built-in connectivity of smart TVs to watch video, but half of smart TV owners say they use their set for streaming music or other audio content, according to Hub Entertainment Research’s latest report.
11 MAY 2023
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Consumers report a decrease in the number of TV sources they use
After showing strong growth – doubling between 2019 and 2022, from 3.7 to 7.4 –, the average number of TV sources used by viewers has dropped in 2023 to 6.4, according to Hub Entertainment Research’s latest report.
11 APR 2023
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United States: Smart TVs pass the 200 million milestone
Homes in the United States now own an estimated 204 million smart TV sets, continuing smart TVs’ growth in presence and in use, the fifth annual wave of Hub Entertainment Research’s “Connected Home” study reveals.
10 MAR 2023
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Can viewers distinguish one streaming service from another?
Viewers often have a hard time differentiating the brands of streaming services, and turn to known content or creative brands to help make viewing decisions, according to Hub’s annual “Evolution of Video Branding” survey.