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Research 12 JUL 2022

Are viewers evolving along with their TV sets?

12 JUL 2022
The biggest screen in the home is evolving, affecting not just viewer habits and expectations but the business plans of content providers and advertisers, according to Hub Entertainment Research’s latest study.

Research 11 APR 2022

Three quarters of United States' households own a smart TV

11 APR 2022
According to Hub Entertainment Research's “Connected Home 2022” report, the high-tech device now accounts for over half of all TV sets nationwide.

Research 13 DEC 2021

Which are the Top 5 predictions for the TV industry in 2022?

13 DEC 2021
With the television business evolving and technology changing viewers’ habits, the analysts at Hub Entertainment Research have mapped their top 5 predictions for the TV industry in 2022.

Research 12 AUG 2021

NBCUniversal’s Olympic strategy made new users to sample Peacock

12 AUG 2021
NBCUniversal’s strategy of placing key Olympic coverage on its new Peacock streaming service appears to have paid off for both the company and its advertisers, according to Hub Entertainment Research.

Research 12 JUL 2021


12 JUL 2021
Findings from Hub Entertainment Research’s third annual “Evolution of the TV Set” report show that a quarter of viewers say they have watched via a co-viewing app or service this year, up over 2020 (20%).