The biggest screen in the home is evolving, affecting not just viewer habits and expectations but the business plans of content providers and advertisers, according to Hub Entertainment Research’s latest study.
With the television business evolving and technology changing viewers’ habits, the analysts at Hub Entertainment Research have mapped their top 5 predictions for the TV industry in 2022.
NBCUniversal’s strategy of placing key Olympic coverage on its new Peacock streaming service appears to have paid off for both the company and its advertisers, according to Hub Entertainment Research.
Findings from Hub Entertainment Research’s third annual “Evolution of the TV Set” report show that a quarter of viewers say they have watched via a co-viewing app or service this year, up over 2020 (20%).