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The 20-minute presentation from the 14 studios are scheduled to take place throughout 11-13th October in the Grand Auditorium in the Palais des Festivals.  

Media agency brand executives and sales leaders agree that the viewership acceleration resulting from the Covid-19 pandemic gave networks the chance to engage with OTT, which can assist with business planning, data, and measurements for the following upfronts.

Both companies announced that their upcoming live upfront presentations have been moved online because of the expansion of the coronavirus.