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Current trends, global upfronts, a Korean content landscape, and Ted Sarandos' keynote were some of the attractive proposals of the international market in its first day.

Mipcom announced that Beta Film and ITV Studios will join the line up to premiere content showcases as part of the first annual Mipcom 2020 Global Upfronts presentations, which will stream exclusively via Mipcom Online+.

ViacomCBS International Studios and ViacomCBS Global Distribution Group along with Discovery, Inc., and Newen are the latest companies to confirm they will premiere content as part of the presentations.

The 20-minute presentation from the 14 studios are scheduled to take place throughout 11-13th October in the Grand Auditorium in the Palais des Festivals.  

Media agency brand executives and sales leaders agree that the viewership acceleration resulting from the Covid-19 pandemic gave networks the chance to engage with OTT, which can assist with business planning, data, and measurements for the following upfronts.