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In Q2 2025, 69.7% of UK households—20.6 million homes—had access to an SVOD service, with Netflix (59.6%) and Prime Video (46.6%) leading and ad‑tier subscriptions rising notably, according to Barb data.

Former Travis Perkins CEO Geoff Cooper will assume the Channel 4 board chair role in October, charged with steering the broadcaster’s shift to a “digital‑first public service streamer” by 2030 and helping select a new CEO amid accelerating decline in linear TV, according to Channel 4 statements.

The exec will assume his new role at Dubhub next week at the Stockholm office, working alongside Irina Divnovgortseva, recently promoted Vice President of Sales and Acquisition, based in Amsterdam.

She has held the title of Executive Vice President for more than 24 years and is now taking on this newly created position amid the company’s next phase of growth and development.

The solution will measure campaign performance across both on-demand digital ecosystems (video-sharing platforms, SVOD, streaming services) and linear television, addressing the needs of advertisers, agencies, and publishers.