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Younger adults in the UK now watch almost seven times less scheduled TV than those aged 65 and over, Ofcom has found, as the generation gap in media habits reaches a record high.

Younger viewers are more likely to engage with ancillary sports content including social media content, betting, sports video games, sports documentaries, and fantasy sports games, according to Ampere Analysis.

Among all Disney+ viewers, 38.5% are younger than 25. By comparison, just 28.5% of all CTV users are under 25 years old, eMarketer confirmed in its latest report.

Ampere Consumer research indicates Netflix in the US is coming under increasing competitive pressure, particularly among younger demographics, and is likely seeking to re-establish itself as the primary entertainment destination for those age groups.

In its latest article, Newzoo used its “Consumer Insights – Game Franchises” to zoom in on current metaverse players, discovering that younger generations are already engaging with this new digital world.