US-produced content is almost as popular among Polish Internet users as locally-produced content, particularly among younger demographics, Ampere Analysis noted in its latest report.
Premium video-on-demand users tend to be younger and from higher-income households, with specific interests within the media sector, according to Morning Consult’s latest report.
Younger individuals are most likely to watch video on non-TV devices. Among all ages 18-34, 83% watch video on a non-TV device daily, compared to 64% of ages 35-54 and 35% of ages 55 and above.
Younger adults in the UK now watch almost seven times less scheduled TV than those aged 65 and over, Ofcom has found, as the generation gap in media habits reaches a record high.
Younger viewers are more likely to engage with ancillary sports content including social media content, betting, sports video games, sports documentaries, and fantasy sports games, according to Ampere Analysis.