New consumer research from Leichtman Research Group found that 59% of adults in the U.S. watch video on non-TV devices (including mobile phones, home computers, tablets, and eReaders) daily, compared to 55% in 2020, 43% in 2017, and 18% in 2012.
Younger individuals are most likely to watch video on non-TV devices. Among all ages 18-34, 83% watch video on a non-TV device daily, compared to 64% of ages 35-54 and 35% of ages 55 and above. These findings are based on a survey of 1,900 households nationwide and are part of a new LRG study, Emerging Video Services 2022. This is LRG’s sixteenth annual study on this topic. “Nearly 60% of adults now watch video on a non-TV device daily. This includes half of all adults watching video on a mobile phone daily, up from one-third of adults five years ago. While non-TV devices provide the ability to watch video anywhere, the most common location for watching video on non-TV devices continues to be in the home. Eighty-two percent of those who watch video on a mobile phone, and 85% of those who watch video on a tablet or eReader, do so at home,” Bruce Leichtman, President and Principal Analyst for Leichtman Research Group, stated.
Other related findings include that 51% of adults watch YouTube on a non-TV device daily, followed by news clips at 35%. Moreover, 50% of adults watch video on a mobile phone daily, up from 44% in 2020 and 33% in 2017. 83% of households have a subscription video on-Demand (SVOD) service from Netflix, Amazon Prime, and/or Hulu, compared to 78% in 2020 and 64% in 2017. Overall, 64% of U.S. households now have more than one SVOD service, compared to 55% in 2020 and 33% in 2017. Around 43% of all adults stream a top SVOD service daily, compared to 40% in 2020 and 29% in 2017. Including eleven additional streaming video services, the mean number of SVOD/DTC services among all households is 3.6 – compared to 2.9 in 2020.
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