Younger individuals are most likely to watch video on non-TV devices. Among all ages 18-34, 83% watch video on a non-TV device daily, compared to 64% of ages 35-54 and 35% of ages 55 and above.
The Comcast-owned streaming platform will continue to grow as it rivals established competitors, ranking ahead of ESPN+ and Apple TV+ in viewership, cementing its spot as a contender in the streaming wars.
The eight-part new streamer original starring Chiara Ferragni and Fedez, produced by Banijay Italia for Amazon Studios, will launch exclusively on Prime Video in 240 countries and territories worldwide in December 2021.