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El dato fue compartido por BB Media, que trabaja para comprender a los usuarios mediante la comprensión de los anuncios mediante su informe "Multiscreens+ | Ad Loads".

In its latest earnings report, The Walt Disney Company revealed that its flagship streaming service Disney+ lost a net 2.4 million subscribers in the last three months of 2022.

Group turnover has increased strongly year on year over the past three years and is forecast to grow by 40% this year. Hours in production have increased by 20 percent over the last year with new clients, including ABC/Hulu, CBS/Paramount+, Netflix, and Discovery+.

Deloitte Global predicts that, by the end of 2023, approaching two-thirds of consumers in developed countries will use at least one advertising video-on-demand (AVOD) service monthly—a 5% increase over the prior year.

Following the September arrival of a new football season, the influx of new fall programming across broadcast channels in October resulted in a 9.8% jump in viewing, boosting broadcast’s share of total TV usage to 26%