The largest pay TV providers in the United States – representing about 96% of the market – lost about 1,730,000 net video subscribers in the second quarter of 2023, according to Leichtman Research Group’s latest report.
New consumer research from Leichtman Research Group found that 83% of all US households have a subscription video on-demand (SVOD) service from Netflix, Prime Video, and/or Hulu.
Overall, 49% of adults in US TV households watch video on a TV via a connected device daily – compared to 39% in 2021, 29% in 2018, and 6% in 2013, according to new data from Leichtman Research Group.
In the United States, 68% of all DTC services are fully paid for and are not shared with others outside the household, while 27% are used in more than one household, Leichtman Research Group revealed.