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FAST grew significantly YoY, with a 65% uptick in ad impressions and a 95% increase in Hours of Viewing (HOV). These numbers further emphasize the growing inclination of viewers and content owners toward ad-supported models.

New insights reveal how connected TV transforms live sports viewing, reshapes fan engagement, and creates new opportunities for advertisers to captivate audiences.

S&P Global analyzed that linear TV's decline in the U.S. is irreversible, but no immediate cliff exists. The company expects the decline will be steady and take years to reach its conclusion.

According to Nielsen’s The Gauge, the Summer Olympics drive increases for broadcast and streaming, with Peacock up 33%. Streaming hits 41.4% of TV, the largest share for any viewing format in The Gauge’s history.

The episode and movie revenues will reach $82 billion in 2029, up from $74 billion in 2023. SVOD revenues will increase by only $2 billion to $55 billion, with little growth from 2025.