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According to Nielsen’s The Gauge, the Summer Olympics drive increases for broadcast and streaming, with Peacock up 33%. Streaming hits 41.4% of TV, the largest share for any viewing format in The Gauge’s history.

The episode and movie revenues will reach $82 billion in 2029, up from $74 billion in 2023. SVOD revenues will increase by only $2 billion to $55 billion, with little growth from 2025.

Younger individuals are most likely to watch video on non-TV devices. Among all ages 18-34, 83% watch video on a non-TV device daily, compared to 64% of ages 35-54 and 35% of ages 55 and above. 

According to Comscore’s 2022 State of Streaming analysis, ad-supported streaming services are seeing adoption at a faster rate than subscription-based services, with a 29% increase in U.S. households.

According to eMarketer, by the end of 2023, the total number of pay-TV households will drop to 65.1 million, a 4.8% decrease from 2022.