united-states - Latest news

Research 21 AUG 2023

The US OTT market moves towards maturity

21 AUG 2023
The episode and movie revenues will reach $82 billion in 2029, up from $74 billion in 2023. SVOD revenues will increase by only $2 billion to $55 billion, with little growth from 2025.

Research 25 AUG 2022

United States: 59% of Adults Watch Video on Non-TV Devices Daily

25 AUG 2022
Younger individuals are most likely to watch video on non-TV devices. Among all ages 18-34, 83% watch video on a non-TV device daily, compared to 64% of ages 35-54 and 35% of ages 55 and above. 

Digital 17 JUN 2022

AVOD is growing at a faster rate than SVOD in the United States

17 JUN 2022
According to Comscore’s 2022 State of Streaming analysis, ad-supported streaming services are seeing adoption at a faster rate than subscription-based services, with a 29% increase in U.S. households.

Research 18 MAR 2022

US pay-TV penetration will drop below 50% in 2023

18 MAR 2022
According to eMarketer, by the end of 2023, the total number of pay-TV households will drop to 65.1 million, a 4.8% decrease from 2022.

Research 4 MAR 2022

U.S. Television was up 8% in January as streaming surges and broadcast booms

4 MAR 2022
According to Nielsen's recent findings, the first week of January handily shattered previous streaming records with 197.6 billion viewing minutes.