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In the United States, 68% of all DTC services are fully paid for and are not shared with others outside the household, while 27% are used in more than one household, Leichtman Research Group revealed.

The largest pay TV providers in the United States lost about 5.880.000 net video subscribers in 2022, compared to a pro forma net loss of about 4.700.000 in 2021, according to Leichtman Research Group’s latest report.

The largest pay TV providers in the United States – representing about 92% of the market – lost about 785.000 net video subscribers in the third quarter of 2022, according to Leichtman Research Group.

Younger individuals are most likely to watch video on non-TV devices. Among all ages 18-34, 83% watch video on a non-TV device daily, compared to 64% of ages 35-54 and 35% of ages 55 and above. 

The top pay-TV providers now account for 72.2 million subscribers, with the top seven cable companies having about 39.5 million video subscribers and other traditional pay-TV services having about 25.5 million subscribers.