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Roku Advertising also reported traditional linear TV households spent over 17 hours on average watching the Paris 2024 Olympics, nearly double the time spent on the Tokyo 2021 Olympics.

The format will capture the drama, disappointment, and joy as the shortlisted individuals participate in various challenges that test their mettle and readiness for space travel. The show will culminate in the selection of a final winner who will have the opportunity to become one of the first Indian citizens to travel into space.

A research by LG Ad Solutions revealed significant shifts in media consumption among Hispanic viewers, emphasizing their preference for streaming content over traditional TV, and showcasing opportunities for advertisers to engage with this demographic more effectively.

The Colombian company will leverage Amagi's cloud-based solution suite, which includes automated playout, content scheduling, advanced analytics, and advertising tools.

The initiative offers workshops, masterclasses, and funding opportunities to guide participants in crafting innovative children’s content. Applications open September 19.