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Maria Sanchez, SVP of Content Licensing at Paramount, details how the company is leveraging franchise extensions, expanding into FAST and AVOD ecosystems, and optimizing classic IP through strategic windowing and remastering to strengthen its footprint across Latin America.

Founded and led by producer, publisher, and media entrepreneur Rick Parkhill, BrandStorytelling has evolved over the past decade into the leading annual event supporting the growth and development of brand-funded programming in the U.S. and internationally.

The beverage line will roll out across North and South America, the European Union, and the United Kingdom, while the Pollo Campero promotion will debut in Central American markets including Guatemala, El Salvador, Honduras, and Ecuador.

Members of the European Producers Club (EPC) gathered in Cannes for an engaging programme of networking, events, and meetings with European decision-makers.

Canticos will join El Reino Infantil´s successful content network, boosting the distribution of its musical videos and educational content to millions of Hispanic families across America and the rest of the world.