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Why are consumers cutting streaming services? 28 AUG 2023

Data

Why are consumers cutting streaming services?

The average annualized subscriber churn rate for streaming video services stands at 47%. The top driver of service cancellations is the desire to save money, according to Parks Associates’ latest "Video Services: Shifting Demand" study.
Viewers spend 10.5 minutes per session deciding what to watch on streaming services 28 AUG 2023

Data

Viewers spend 10.5 minutes per session deciding what to watch on streaming services

Nielsen’s latest “2023 State of Play” report illuminates the surging number of program titles and streaming video services, as well as the resulting challenges for viewers, who now spend 10.5 minutes per session deciding what to watch.
Amazon launches Prime Video Channels and Prime Video Store in Chile and Colombia 23 AUG 2023

Streaming

Amazon launches Prime Video Channels and Prime Video Store in Chile and Colombia

Prime Video subscribers will be able personalize their entertainment experience and enjoy even more content by subscribing to other streaming services via Prime Video Channels, including Paramount+, ViX Premium, MGM and Looke.
Is brand equity the ultimate antidote to churn? 22 AUG 2023

Data

Is brand equity the ultimate antidote to churn?

Netflix and Prime Video enjoy similar penetration, but the latter bleeds subscribers rampantly. In its latest report, Kantar BrandNow analyzed how Prime Video can reduce its churn rates.
Moonbug to launch family entertainment content on Prime Video across Europe 21 AUG 2023

Kids & Animation

Moonbug to launch family entertainment content on Prime Video across Europe

The company's popular slate of IPs, which includes "Oddbods," "Blippi," "Little Baby Bum" will become available to audiences in the United Kingdom, Ireland, Spain, Germany, Turkey and Portugal.