The average annualized subscriber churn rate for streaming video services stands at 47%. The top driver of service cancellations is the desire to save money, according to Parks Associates’ latest "Video Services: Shifting Demand" study.
Nielsen’s latest “2023 State of Play” report illuminates the surging number of program titles and streaming video services, as well as the resulting challenges for viewers, who now spend 10.5 minutes per session deciding what to watch.
Prime Video subscribers will be able personalize their entertainment experience and enjoy even more content by subscribing to other streaming services via Prime Video Channels, including Paramount+, ViX Premium, MGM and Looke.
Netflix and Prime Video enjoy similar penetration, but the latter bleeds subscribers rampantly. In its latest report, Kantar BrandNow analyzed how Prime Video can reduce its churn rates.
The company's popular slate of IPs, which includes "Oddbods," "Blippi," "Little Baby Bum" will become available to audiences in the United Kingdom, Ireland, Spain, Germany, Turkey and Portugal.