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Upfronts 2025: Warner Bros. Discovery unveils NEO Ad Platform and DemoDirect targeting tool 15 MAY 2025

Ad Sales

Upfronts 2025: Warner Bros. Discovery unveils NEO Ad Platform and DemoDirect targeting tool

The new NEO platform delivers ad performance up to 3x more effective than traditional campaigns, while DemoDirect taps into data from 95 million devices to boost linear audience precision. Both tools will expand across Warner Bros. Discovery’s portfolio throughout 2025.
All3Media unveiled content lineup for the Latin American market 15 MAY 2025

Distribution

All3Media unveiled content lineup for the Latin American market

Among the highlights is EverWonder Studio’s "American Prince: JFK Jr.," part of the distributor’s growing portfolio of documentaries on iconic public figures. On the scripted side, the lineup is led by the female-driven action thriller "The Assassin," a six-part series from Two Brothers Pictures.
iZen Group's Zebra Producciones to adapt Inter Medya's Turkish projects 15 MAY 2025

Production

iZen Group's Zebra Producciones to adapt Inter Medya's Turkish projects

Both companies to co-produce a minimum of three titles for the US Hispanic, Mexican, and Spanish markets, during 2026.
Upfronts 2025: TelevisaUnivision sets strategic vision 14 MAY 2025

Free TV

Upfronts 2025: TelevisaUnivision sets strategic vision

At its 2025 Upfront, TelevisaUnivision unveils new content-first strategy, expanded sports and music offerings, immersive ad formats on ViX, and exclusive partnerships with Concacaf, Bresh, and iHeartMedia.
Warner Bros. Discovery to rebrand Max as HBO Max this summer 14 MAY 2025

Streaming

Warner Bros. Discovery to rebrand Max as HBO Max this summer

WBD’s streaming business has incredible momentum, turning around its profitability by almost $3B in just two years and scaling globally with 22M subscribers added over the past year, with a clear path to over 150M+ by the end of 2026.