The show surpassed the 4 million mark, making the title the biggest US drama launch ever on Sky and the most significant series premiere on Sky Atlantic in the channel’s 11-year history.
Premium video-on-demand users tend to be younger and from higher-income households, with specific interests within the media sector, according to Morning Consult’s latest report.
According to Parrot Analytics, a series with a budget and ambitions as high as that of “House of the Dragon” needs to do more than hit number one show worldwide status to maximize its value to HBO Max.
The show debuted Sunday, August 21, to the largest audience for any new original series in HBO history. The first episode has now been seen by over 20 million viewers across linear, On Demand, and HBO Max platforms in the U.S.