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A research by Omdia showed the company’s dominance is forecasted to double by 2029 compared to 2024 levels, while Samsung, second-largest player, is also anticipated to see substantial growth.

Roku Advertising also reported traditional linear TV households spent over 17 hours on average watching the Paris 2024 Olympics, nearly double the time spent on the Tokyo 2021 Olympics.

Initially, MAVTV GO is available on iOS and connected TV devices including Apple TV, Amazon Fire TV and Roku, as well as through the website.

The streamer announced a 2% drop in operating expenses and a 39% increase in devices revenue, which led to a total revenue of $968.2 million.

A research by Pixalate revealed that Samsung Smart TV was the only CTV platform to see higher Invalid Traffic (IVT) rate on FAST apps vs. non-FAST apps; Ad spend SOV declined across Roku, Amazon Fire TV, Samsung Smart TV and Apple TV (-44%).