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Former ITV Chief Product Officer, Bagchee now leads CNBC International business operations across Asia Pacific, Europe, the Middle East, Africa and Latin America.

LG Ad Solutions’ "Season’s Streamings 2024” underscored the importance of early and online shopping, the influence of targeted ads, and the potential for multi-device purchasing.

A new research by Hub Entertainment Research revealed that TV viewers would now prefer watching ads if it reduces their subscription costs, reflecting a waning intolerance towards advertisements.

Kantar’s Worldpanel latest Entertainment on Demand (EoD) data on Great Britain’s streaming market uncovered changes in consumers’ behaviors within the VOD market between April to June 2024.

A study by eMarketer revealed that the previously skyrocketing CTV market has matured, leaving a new TV landscape where advertisers must contend with balancing ads between linear and CTV and buying inventory even as volume shrinks.