The service hopes to debut 80 new originals in the upcoming year alone, setting the tone for the intended long-term strategy. Library acquisitions will continue being the streamer's main focus.
NENT Group announced that it ended 2021 by surpassing the milestone of 4 million paying Viaplay subscribers, having added almost 1 million new subscribers during the year, and almost 400.000 in the fourth quarter alone.
Revenues from standalone SVOD subscriptions amounted to approximately 5 billion SEK for the full year of 2021, hitting a new record, according to Mediavision’s analysis of the Swedish streaming market for the fourth quarter and full year of 2021.