Viewers spent an average of 4 hours and 35 minutes daily, generating 72.7 billion TRPs across platforms. Digital platforms captured 44% of total viewership, signaling a major shift in Ramadan content consumption habits.
Media consumption hit a high in 2024, driven by global events like the Olympics and major elections. But with fewer headline moments ahead and digital habits leveling off, 2025 is set to mark the first decline in over a decade.
This year’s event will highlight the biggest global players in the TV industry, bringing together top studios and content creators to present groundbreaking projects.