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NATPE Budapest’s new awards program unveils a powerhouse lineup of honorees reshaping the region’s entertainment landscape.

This year the pitch sessions continue to be a cornerstone of Mifa’s agenda, with a record 917 project submissions from 92 countries. Major studios like Netflix, Warner Bros. Discovery, Riot Games, and LAIKA will lead Studio Focus presentations, while companies such as Pixar, Epic Games, and Autodesk will host technical demos.

In 2024, CTV ad impressions grew 18% year-over-year, but the gap between ad investment and viewership reveals an even greater opportunity ahead.

Ruck will lead alongside the already announced Rosanna Arquette and Ashton Sanders, horror-thriller written and directed by Aaron Fisher, with Uri Singer producing.

Five films have been selected for the Competition Section and Taiwan industry icon Sylvia Chang to receive Golden Mulberry for Lifetime Achievement.